Verb Nouns
1.Achieve Achievement
2.Allocate(to) Allocation
3.Attract Attraction
4.Boost Boost
5.Decline Decline
6.Gain Gain
7.Perceive Perception
8.Retain Retention
9.Profit Profitable
Synonyms
page 62 - E
1.Undercapitalized Short of capital
2.Allocated
to Reserve
3.Expenses Cost
4.Anticipate Expective
5.Collapse Failure
6.Usually Often/Generally
7.Costly Expensive
8.Staff Employee/Personal
9.Perception Point of view/Idea
10.False Incorrect
Generally, small business owners cannot call
upon specialist external marketing support without having to pay high prices.
So the more they use the skills of in-house employees, the less work thy
need to outsource, and the more cost-effective the marketing becomes.
The insight that you can do without marketing altogether is untrue.
E.
Paraphrasing
Most small hospitality business
spends more than the business earns.
Even if they have managed funds
to marketing, the new owners often find that the actual costs are much
higher; they also often find that marketing is a great deal less effective than
they had perceived. Therefore, the use of strategies that reduce the
cost of marketing can mean the difference between survival and going down.
The insight that you can do without marketing altogether is untrue.
Page 88
B.
1. What is the lecture going to be about?
a. Is
going to be of a person who gives a conference about the different types of external
influences that affect the business of hospitality and tourism.
2. What are the three main factors that the
lecturer will discuss?
a. politics
b. economics
c. environment
3. What
does the lecturer remind everybody of before he begins?
a. The
five elements forming the tourism system
a.
Tourist
b.
TGR (tourism generating region)
c.
Transit routes
d.
TDR( tourist destination region)
e.
Tourism Industries
C.
1. Listen
to the lecture part 2 and make notes
D.
1. What
factor did the lecturer discuss first?
a. The
political influences.
2. What
examples of this factor did the lecturer mention?
a. Taxation
policies, election results or pressure groups.
3. What
happened in 1979?
a. Margaret
Tatcher came to USA as a conservative government power and gave difficulties to
the state owned Industry sectors as manufacturing and service sectors.
4. What
were the effects for business?
a. The
privatization of state business had the obligation of creating new landscape
business creating new business opportunities. As service business grew up
worldwide the manufacturing industry declined.
5. Which
organization campaigns on environmental issues?
a. Greenpeace
Organization.
6. Which
organization found it hard to recover from a negative image?
a. The
Royal Dutch Shell Organization.
7. What
does Iceland’s whaling industry have to do with the influence of pressure
group?
a. The
Greenpeace organization had launched a worldwide campaign attack against
whaling industry of Iceland for the tourist to not go there until they stop the
whaling activities
8. Why
could it be hard for tourism organization to practice sustainable tourism?
a. Because
if the sustainable tourism affects the capital interest of the operators, it
would be a different view for the operators.
9. What
type of economic activity has decreased and what type has increased in
developed countries?
a. Farming
and manufacturing has declined their activities but also the tourism industry
has increased.
10. What
might be the effects of the increasing economic power of countries such as
India and China?
a. That
the two countries will be the ones that drive the economy growth effects
worldwide.
G. Study
the phrase on the blue box.
1. That is to say… restatement
2. Don’t
misunderstand me… clarification
3. To
some degree… definite point
4. It
is fair to say that… example
5. Not
only that, but… another point
6. In
an attempt to… tentative point
7. With
respect to … statement of a topic
8. …
is a case in point. Definite point
9. …
gives a good description of… in … summary of a source
10. Briefly,(he)
explains how… purpose of speaking
11. (she)
has no doubt that… definite point
Page 90 - F.
Study
the Waste in the Workplace webpage and discuss these questions.
1. What is the main message?
a. The
effectiveness of waste as an efficiency of a hotel cost. Les waste less cost.
2. What
can businesses do to evaluate their level of waste?
a. Do
a waste audit and get advice onwaste reduction.
3. Look
at the ‘‘What a waste!’’ list. What could tourism and hospitality businesses do
about each of the things on the list?
a. Glass
i.
Reduce the use of glass spray, use plastic glass, use plastic
b. Cooking
oil
i.
Filter every night the oil, don’t throw to
wasted waters, use recycling companies that receive used cooking oil.
c. Paper
i.
Try not to use excess of paper, use emails to
communicate.
d. Water
i.
Use timed, sensor water pumps, filter wasted
waters and use for landscaping or for non-direct humans necessities.
e. Wasted
energy
i.
Prevent to minimal this one.
f. Packaging
i.
Use recyclable cartons, for packaging.
4. What do you think it means to be
‘eco-certified’, and how could this help tourism and hospitality businesses?
a. It
is a certification for the lodging industry for improving ecological measures
for reducing the pollution impact to the environment.
5. What
kind of information would you expect to find under the ‘case study’ link?
a. Case
studies related to the waste topic and how the procedures they made helped for
improving better ambience on their facilities.
Page 98 Blog
A.
1. Check
Grammar & pronunciation
a. Conduct
b. Data
c. Discussion
d. Findings
e. Implication
f. Interview
g. Interviewee
h. Interviewer
i.
Limitation
j.
Method
k. Questionnaire
l.
Random
m. Recommendation
n. Research
question
o. Respondent
p. Results
q. Sample
r.
Survey
s. Undertake
B.
1. What
methods were used in each piece of research?
a. Questionnaire
method and research questions also survey on both of them.
C.
1. Put
the verbs in brackets in the correct form?
a. Was
designed
b. Will
see
c. Were
sent
d. Were
returned
e. Were
interviewed
f. Were
Page 80 Unit
10 - D
1. Strategic.
2. Tactical
medium term decision.
3. Bottom-up.
4. Community
and Investor.
5. Profit.
6. Empowerment
management strategic.
7. Employee
and Manager.
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